AppSumo Fat Free Google Analytics By Ian Lurie
English | No ISBN | 1 True PDF | 1.21MB | 88 pages
English | No ISBN | 1 True PDF | 1.21MB | 88 pages
The missing Google Analytics manual for marketers & entrepreneurs. The Fat-Free Guide to Google Analytics is the missing manual for business: The one guide that can help you make the connection between real value - dollars and cents - generated by your web site and the the data you get from Google Analytics. It's the first business analytics guide.
learn how to: * Set up Google Analytics * Define business goals * Set up tracking for those goals in Google Analytics * Calculate the $ value of one visitor to your web site (even if you're not running an online store * Track value and growth generated by specific web sites and search terms * Grow value based on real data
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